Case analyses and other projects throughout his MBA program offered John a great opportunity to infuse creativity into a typically banal environment
Client
Willamette University
Year
2021
Skills
Business Strategy
Branding
Graphic Design
Title
Case Analysis
LEAD Global Consulting was a moniker created by John to bring branding and creativity into his MBA program—we can even see elements of the LEAD brand remain in the FRWST logo today.
In this group case analysis, John led the design of the slide deck used to demonstrate his project group’s competencies in data-driven decision-making. Accompanied by an executive summary, this project provided an opportunity to refine business acumen and exercise confidence in business and within team dynamics.
